Empowering others can offer solutions you may never have considered

Black & Decker are a company who realised that by empowering their employees they could improve their current processes. Stocking a multitude of different products, Black & Decker’s sales staff must have a wide knowledge that covers their offerings. A two-week training period could get them to a reasonable standard where they had a basic knowledge.

 

Rob Sharpe, director of sales, gave out simple video cameras and free editing software to employees, so they could document their challenges, product features, and effective sales solutions. This meant that informative and consumable content was being created that future trainees could use in their day-to-day work. Using videos in this way became standard practice and reduced the necessary training period to one week.

 

By giving their employees the agency to involve themselves in the training process, Black & Decker achieved the dual successes of stimulating engagement and making their operations more efficient. This demonstrates that empowering others can often be a great way to utilise the skillsets available.

 

How could you empower others effectively to improve your current processes?

Nick Cramp & Alice Bea Crozier

Nick Cramp and Alice Bea Crozier are the co-founders of The Rethink Collective, a partnership helping business leaders achieve sustainable success through strategic leadership coaching and operational clarity.

Their “Better Before Bigger” philosophy prioritises intentional leadership, resilience, and well-being over relentless expansion.

Nick, with nearly three decades of coaching experience, helps leaders move from overwhelm to clarity, while Alice, with expertise in education and operations, optimises leadership capability and efficiency. Together, they guide entrepreneurs to scale sustainably and align business success with personal fulfilment.

At The Rethink Collective, the focus isn’t just growth—it’s meaningful, sustainable success.

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