Finding pragmatic solutions to emerging challenges can separate you from your competitors

During the pandemic, most business have had to adapt their processes and offerings. This is particularly true for the health and fitness sector whose communal gyms and active spaces have been closed. Consequently, developing a service that could function without physical interaction became essential if great losses were to be avoided.

Les Mills are a company who identified the importance of providing home workout programmes. Their ‘on-demand’ offering includes over one-thousand videos, that span a multitude of exercises including yoga, dance, cycling, and cardio. This service was created to cater for those gym goers keen to maintain their fitness, but has also attracted people who prefer the privacy of a home workout.

ClubIntel report that 72% of global operators now provide on-demand and livestream services, a massive increase from just 25% in 2019. It is very likely that home workouts will remain popular beyond the end of the pandemic; therefore, companies such as Les Mills are ahead of the curve and tactically ready for the future.

Is your business agile enough to respond to change?