What do you want to be famous for?

When embracing the plateau between periods of business growth, it is important to consider what makes your organisation attractive to work with, and what could make it even more appealing. Take some time to objectively consider your brand; what should be iterated or evolved?

• Perhaps work alongside a specialist brand agency, who can provide an outside perspective, focusing on the known unknowns, and identifying the unknown unknowns.

• Clearly articulate the changes you wish to make, first internally then externally. Your employees must understand new processes before they are implemented.

• Invest in your customers to create ‘raving fans,’ who can become an independent source of marketing for your business.

Slowing down to think is the best preparation for productive progression and transformation.

Do you understand what makes your business appealing?

Have you considered how specific elements of your company contribute to its reputation?

What could you potentially adapt to attract stakeholders further?