Poppy Jenkins - Director at ibex gale

Written By Nick Cramp & Alice Bea Crozier

"Nick took us back to our driving mission, vision and values. By embedding these things into our business, we have enjoyed greater team engagement and stronger client relationships. Now, my business partner and I have greater clarity and are far happier with the direction our organisation is headed.."

Nick Cramp & Alice Bea Crozier

Nick Cramp and Alice Bea Crozier are the co-founders of The Rethink Collective, a partnership helping business leaders achieve sustainable success through strategic leadership coaching and operational clarity.

Their “Better Before Bigger” philosophy prioritises intentional leadership, resilience, and well-being over relentless expansion.

Nick, with nearly three decades of coaching experience, helps leaders move from overwhelm to clarity, while Alice, with expertise in education and operations, optimises leadership capability and efficiency. Together, they guide entrepreneurs to scale sustainably and align business success with personal fulfilment.

At The Rethink Collective, the focus isn’t just growth—it’s meaningful, sustainable success.

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Carol Devos - Owner of TerraCottem