Carol Devos - Owner of TerraCottem

Written By Nick Cramp & Alice Bea Crozier

"The coaching I received from Nick was more than worthwhile, as I could see clear result of an increased profit margin with hardly any financial stress. He was the right man at the right time and gave me the confidence to do what I had to do."

Nick Cramp & Alice Bea Crozier

Nick Cramp and Alice Bea Crozier are the co-founders of The Rethink Collective, a partnership helping business leaders achieve sustainable success through strategic leadership coaching and operational clarity.

Their “Better Before Bigger” philosophy prioritises intentional leadership, resilience, and well-being over relentless expansion.

Nick, with nearly three decades of coaching experience, helps leaders move from overwhelm to clarity, while Alice, with expertise in education and operations, optimises leadership capability and efficiency. Together, they guide entrepreneurs to scale sustainably and align business success with personal fulfilment.

At The Rethink Collective, the focus isn’t just growth—it’s meaningful, sustainable success.

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Poppy Jenkins - Director at ibex gale