"I have loved working with Nick, although sometimes he has pushed, cajoled and insisted when I wasn’t sure I had any more to give. Our work together has had a huge positive impact, allowing me to focus on the things I love, whilst empowering my core team to support me. We now know where we’re going and how to get there."
Nick Cramp and Alice Bea Crozier are the co-founders of The Rethink Collective, a partnership helping business leaders achieve sustainable success through strategic leadership coaching and operational clarity.
Their “Better Before Bigger” philosophy prioritises intentional leadership, resilience, and well-being over relentless expansion.
Nick, with nearly three decades of coaching experience, helps leaders move from overwhelm to clarity, while Alice, with expertise in education and operations, optimises leadership capability and efficiency. Together, they guide entrepreneurs to scale sustainably and align business success with personal fulfilment.
At The Rethink Collective, the focus isn’t just growth—it’s meaningful, sustainable success.
