David Sammels - Executive Headteacher

Written By Nick Cramp & Alice Bea Crozier

"The ability to consider all angles and cut-to-the-chase is a vital skill Nick’s programme of work has instilled in me. He is a master of identifying the right move at the right time. I see Nick like a co-pilot; you can count on him to guide you through inevitable storms towards much calmer skies."

Nick Cramp & Alice Bea Crozier

Nick Cramp and Alice Bea Crozier are the co-founders of The Rethink Collective, a partnership helping business leaders achieve sustainable success through strategic leadership coaching and operational clarity.

Their “Better Before Bigger” philosophy prioritises intentional leadership, resilience, and well-being over relentless expansion.

Nick, with nearly three decades of coaching experience, helps leaders move from overwhelm to clarity, while Alice, with expertise in education and operations, optimises leadership capability and efficiency. Together, they guide entrepreneurs to scale sustainably and align business success with personal fulfilment.

At The Rethink Collective, the focus isn’t just growth—it’s meaningful, sustainable success.

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Danyah Miller - Founder of Wizard Presents