Do you sufficiently consider the past to strategise effectively for the future?

Understanding where your goal and your path to it does not exclusively require forward-thinking; analysing the past is a vital tool for shaping the future. A relentless drive for improvement may feel like the most productive way to operate, but periods of calm and reduced growth can be utilised to strategise – embrace the plateau.

 

  • A constant push for growth can often result in a focus on short term solutions because continual evolution is needed.

  • Sometimes it can be important to take a moment to reflect and prioritise a future vision ahead of the current stakeholder demands, which might present some difficult, but necessary, decisions.

  • Get comfortable being uncomfortable, because only in challenging yourself will you work at your optimal level.

 

Do you prioritise analysing the past as much as planning for the future?

Do you put current demands ahead of your ultimate goal, to the detriment of reaching it?

Do you specifically ringfence time to strategise?

Nick Cramp & Alice Bea Crozier

Nick Cramp and Alice Bea Crozier are the co-founders of The Rethink Collective, a partnership helping business leaders achieve sustainable success through strategic leadership coaching and operational clarity.

Their “Better Before Bigger” philosophy prioritises intentional leadership, resilience, and well-being over relentless expansion.

Nick, with nearly three decades of coaching experience, helps leaders move from overwhelm to clarity, while Alice, with expertise in education and operations, optimises leadership capability and efficiency. Together, they guide entrepreneurs to scale sustainably and align business success with personal fulfilment.

At The Rethink Collective, the focus isn’t just growth—it’s meaningful, sustainable success.

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