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Strategy Nick Cramp Strategy Nick Cramp

The importance of mission coherence

Having mission coherence is vital to effectively carrying out a plan. This was demonstrated by the Dunkirk evacuation in 1940.

With the Allied forces penned in by German advances, the situation seemed dire. Britain would lose its army, providing the Nazi cause with the tangible vision of victory. The Allied troops would have to be evacuated by sea...

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Leadership Nick Cramp Leadership Nick Cramp

What is your preferred way to create momentum?

It is testament to his success that Jürgen Klopp has admirers even amongst the greatest rivals of Liverpool FC. His commitment to reinstating the club to its former glory has impressed many, not just because of its undeniable results, but also because of the way he has inspired belief from his players, the supporters, and the club hierarchy…

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Reputation Nick Cramp Reputation Nick Cramp

What do you want to be famous for?

When embracing the plateau between periods of business growth, it is important to consider what makes your organisation attractive to work with, and what could make it even more appealing. Take some time to objectively consider your brand; what should be iterated or evolved?…

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Data Nick Cramp Data Nick Cramp

You may have the data, but can you do the math?

Financial competency is skillset that should be found throughout a successful business. A real and present danger is that in limiting this understanding exclusively to the financial department, they may have too much influence on decision-making…

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